And Nobah went and captured Kenath and its surrounding villages and he called it Nobah, in his name. The Bible has other instances of people naming places after themselves, however nowhere else it is expressed so emphatically. Rashi quotes a tradition from R. Moshe HaDarshan that this name was temporary and did not last. R. Hirsch detects a hint of rebuke in this comment. The true memorial of a person is not found in the names they leave for themselves on buildings but in noble deeds.