Emor – means – say and is so named because of how it begins: “Say to the priests…The parsha is full of harsh – even unfair – teachings. For example, it talks of what disqualifies priests from serving in the Temple. A physical challenge – something they have no control over – can disqualify them. The Torah encourages us not to stay quiet but rather – Emor, Say – whatever needs to be said must be spoken. Even so, the word Emor carries with it a special connotation. It means to speak gently and softly. Even when the content is harsh, the delivery can be sensitive. Indeed, Rabbeinu Bahya connects our parasha to the verse in Proverbs: With lips does he kiss who answers in forthright words. Meaning, forthright words can be offered lovingly and gently.