Robert Alter detects a shift in the aim of the Exodus. In the previous chapter the goal was so as to show Pharaoh My power, and so that My name will be told through all the earth. (Exodus 9:16) This global monotheistic ideal is now transformed into the nation’s foundational narrative.…so that you may tell in the ears of your son and your son’s son how I toyed with Egypt, and My signs that I set upon them, and you shall know that I am the LORD…(Exodus 10:2). Tzvi Elimelech Spira of Dinov points out that we are not only instructed to tell the story but we are instructed to tell in the ears this means we must tell it in such a way that others can hear what we’re saying. Indeed, Alter’s translation reads so that you may tell in the hearing of your son…